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Starting a Marketing Agency for Healthcare Business

Marketing / WasuM

Venturing into your own healthcare marketing agency signifies a level of expertise and proficiency in marketing within the healthcare sector.

Starting a Marketing Agency for Healthcare Business Read More »

Building a Health Tech Brand

Behavioral Change / WasuM

Traditional models of personal and business branding, focusing on skills, market needs, and profitability, often lead to shitty branding strategies.

Building a Health Tech Brand Read More »

Uncovering Insights in Health Data: The KDD Approach

Analysis / WasuM

Knowledge Discovery in Database (KDD) process is a crucial methodology for extracting valuable insights from large and complex datasets, particularly in the healthcare sector.

Uncovering Insights in Health Data: The KDD Approach Read More »

Evolving Healthcare Business Models in the Age of IoT

Business Creation / WasuM

Most business models using IoT in healthcare are context-specific and industry-focused, but how?

Evolving Healthcare Business Models in the Age of IoT Read More »

Tech MBA for Healthcare Innovation: Exploring Opportunities for Career Advancement

Uncategorized / WasuM

Healthcare innovation is a process of creating and implementing new ideas, technologies, and processes to improve the quality of healthcare services delivered to patients.

Tech MBA for Healthcare Innovation: Exploring Opportunities for Career Advancement Read More »

Data Analytics for Health IoT: Unlocking the Potential of Connected Healthcare

Analysis / WasuM

In the realm of Health IoT, data analytics plays a crucial role in extracting meaningful insights from connected devices. It enables engineers to optimize healthcare systems and improve patient outcomes.

Data Analytics for Health IoT: Unlocking the Potential of Connected Healthcare Read More »

Transforming Healthcare Through Digital Business Consulting

Consulting / WasuM

How can we transition from a traditional healthcare system to a digital healthcare ecosystem?

Transforming Healthcare Through Digital Business Consulting Read More »

The Amazing Places to Find Free Healthy Lifestyle Magazines Online

Personal Growth / WasuM

Do you constantly seek new information and resources to support your fitness goals? Some ideas here.

The Amazing Places to Find Free Healthy Lifestyle Magazines Online Read More »

The Future of Health Tech: A Comprehensive Guide to Smart Healthcare Services

1 Comment / Business Creation / WasuM

This comprehensive guide delves into the burgeoning world of smart healthcare services, exploring how the fusion of technology and healthcare is creating new paradigms for treatment, patient care, and health management.

The Future of Health Tech: A Comprehensive Guide to Smart Healthcare Services Read More »

General practitioner

Who should adopt digital health (first)?

1 Comment / Decision-Making, Value-Delivery / WasuM

Medical doctors serve as the keyholders to digital health adoption…

Who should adopt digital health (first)? Read More »

simulation and ML for disease prediction and prevention

Prediabetes Prediction and Prevention with Simulation and Machine Learning

1 Comment / Analysis, Value-Creation & Testing, Value-Delivery / WasuM

In this short article, I outline the synergy between theory-based and data-driven computation for disease prediction and prevention like prediabetes.

Prediabetes Prediction and Prevention with Simulation and Machine Learning Read More »

Exploring the Economic Impact of Environmental Taxes

Exploring the Economic Impact of Environmental Taxes: A Multidimensional Perspective

Leave a Comment / Finance & Accounting / WasuM

We should focus on understanding and addressing the skills gap in the labor market for clean technology industries.

Exploring the Economic Impact of Environmental Taxes: A Multidimensional Perspective Read More »

Fee-for-Service and Preventive Care: A Need for Change

Finance & Accounting / WasuM

To improve health outcomes, we must embrace new and efficient approaches. Let’s dive into the impact of digital health interventions on high-burden patients. Our ultimate goal is to transition to a value-based purchasing system, prioritizing awareness.

Fee-for-Service and Preventive Care: A Need for Change Read More »

Best Tech MBA in Germany

Best Tech MBA: Is Germany Your Dream Option?

Leave a Comment / Personal Growth / WasuM

Yes, or No: what to do when the stake is too high. You are an engineer or specialist in a tech company. You desire to advance your career. But you feel stuck in your job as it doesn’t offer room to grow. You are convinced that it is time to regain control of your future

Best Tech MBA: Is Germany Your Dream Option? Read More »

Smart Services 101 course

Smart Services 101

Business Creation, Finance & Accounting, Marketing, Sales, Value-Creation & Testing, Value-Delivery / WasuM

Absolut basics you need to know to build and deliver a smart service

Smart Services 101 Read More »

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WasuM Avatar
Wasu Mekniran is a digital health researcher who develops and implements digital health interventions that maximize health outcomes and prevent diseases.
His EDEN research project aims to make preventive care accountable for all: Project page, Research publications

Table of Contents

  • The Goal of This Course
  • Module One: Innovative Value Creation
    • Lesson One: What are Smart Services?
    • Lesson Two: What is value?
    • Lesson Three: How to create innovative value as a Smart Service in business
    • Action Steps for Creating Innovative Value with Smart Services:
    • Quiz
  • Module Two: Digital Marketing
    • Lesson One: What is Digital Marketing?
    • Lesson Two: The Benefits of Digital Marketing
    • Lesson Three: The Critical Components of Digital Marketing
    • Lesson Four: How to Implement Digital Marketing as a Smart Service in Your Business
    • Action Steps to Implement Smart Service in Your Business
    • Quiz
  • Module Three: Smart Sales Funnel
    • Lesson One: What Is A Smart Sales Funnel?
    • Lesson Two: The Benefits of Using a Smart Sales Funnel
    • Lesson Three: How to Use a Smart Sales Funnel
    • Lesson Four: Tips for Growing Your Business with a Smart Sales Funnel
    • 5 Action Steps for Implementing Smart Service in Your Business
    • Quiz
  • Module Four: Mixed Service Delivery (Physical & Digital)
    • Lesson One: Define Your Goals
    • Lesson Two: Assess Your Current Situation
    • Lesson Three: Identify Your Target Market
    • Lesson Four: Develop Your Offering
    • Lesson Five: Create Your Marketing Plan
    • Lesson Six: Launch Your Mixed Service Delivery Model
    • Action Steps for Implementing Smart Service in Your Business:
    • Quiz
  • Module Five: Revenue Model
    • Lesson One: What Is the Revenue Model?
    • Lesson Two: Why is it Important?
    • Lesson Three: How to Use it as a Smart Service?
    • Lesson Four: The Benefits of Using the Revenue Model
    • Action Steps
    • Quiz

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