What To Do Through 3 Phases Of Crowdfunding Campaign

Why: We want to inform you about crowdfunding phases to overview what to do and when.

In a flash, here is how you go about it!

In Short

Yes, there are many things to get done in all phases. But, get better at each one at a time! If you are aiming for perfection, you will never get to launch your first project.

1. Pre-Launch

1. Product research: Pick a product
2. Suppliers contact: Pick a supplier and sign MOU
3. Market research: Pick the right amount of MOQ of the market size
4. Customer research: Pick the pain point and solution to present
5. Copy writing: Use Game Design theory to write compelling crowdfunding project
6. Create assets: Photograph, make videos, create creatives for marketing campaign
7. Submit the project! you will get many kick-backs but hang in there!
8. Landing page creation
9. Marketing plan: emails, Facebook, Twitter, Line, Instagram, etc.
10. Collect email and advertise with email marketing
11. Press release collarboration
12. Buy advertisement plan
13. Tell you fans: yes keep it personal, crowdfunding is connecting people to people.

2. Launch

Here are phases inside

1. Begin: Launch emails serie to achieve target
2. Middle: Updates through the platform and start re-targeting campaign
3. End: Launch emails serie to remind last discont change

3. Post-Launch

1. Send a questionaire to up-sell and cross-sell
2. Send a questionaire to initialize shipping
3. Deposit production cost and start producing
4. Pay the rest of production cost and finish producting
5. Send backers’ address to forwarder and carrier
6. Gather feedbackers after the product arrive

Conclusion

There are many steps to go through to launch a product on crowdfunding. However, it is worth an effort. See more on why you should test your product on crowdfunding here.

Hope you guys get some ideas about the process and considering doing it after reading this : )