Category: Analysis
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Why: We want to inform you about a simple A/B test so that you can optimize your conversion rate with real data from experiments.
The cloest way to further improvement is testing.
In a flash, here is how you do it!
Table of Contents
In Short
“Know when to stop tingering, and move on.”
A/B test your email content is a practical way to benchmark for success. Because with the result, you can actually optimize your email and ads campaigns to achieve higher ROAS.
Testing benefits
- It proves which creative or email your customers actually like.
- It is inexpensive in comparison to other extensive tests.
A/B Testing ideas
- Subject line – to measure an open rate
- Call-to-action copy – to measure click-through rate
- Images – to measure click-through rate
💡The rookie’s mistake is to change more than 1 thing at the same time. Ex. change the subject line in A and change both subject line and CTA in B: now you don’t know which subject line is better, as new CTA affect the result!
Conclusion
Practically you wanna separate into 3: A, B, C, where you allocate a small amount of budget on A and B. Pick the best material among A and B to use in C and invest in it. For example,
A: put 50 Euro in and measure 20% open rate with 5% CTR.
B: put 50 Euro in and measure 22% open rate with 8% CTR.
C: use B material and put the ads budget in.
Make testing a habit! You see, you can keep optimizing it. If round 1 B is the winner, then change A to a new A and run the A/B test round 2 next week.
Keep repeating this weekly and picking the new winner : )