Category: Marketing
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Why: We want to inform you about the basics of marketing and advertising because they are large and extensive.
In a flash, here is how you do it!
Table of Contents
In Short
Marketing and ads campaigns for crowdfunding are different from other standard eCommerce campaigns. Because the time frame is concise, usually 30 days. And the newness of the product is also there.
To build up the recognition (Hype) and convert sales in such a short is the name of the game!
1. Preparation
- Landing Page
- Marketing agencies selection: don’t just buy leads/emails, but do research.
2. Better Assets
- Square images 1080×1080 are preferred.
- Images are usually better than videos/GIFs.
- Best performers are a surprise, go with quantity and test, test, test
see how to do A/B Testing here.
3. To-do
- Determine “Break-even” ROAS: sales price/cost margin
- Run Lead Gen Ads
- Build the hype with social media
Conclusion
Building a product is just half of the game; the other half is getting recognized and converting sales.
Here you see a few steps to get ready for the crowdfunding project launch.