Simple KPIs To See If Your Email Marketing REALLY Works

Category: Analysis

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Why: We want to inform you about which Key Performace Indicators (KPIs) are useful to track so that you can be sure that your email campaign produces results!

In a flash, here is how you do it!

Table of Contents

In Short

Get the Table Ready

Here is the format I suggest you try.

In conjunction with an advertisement, I assume that we are all new and have no fan base yet.

CTR = Click Through Rate
CPC = Cost Per Click
Impressions = no. of times that ads are shown in the search result
Email CR = Conversion Rate, how many people subsribe in percentage
Email CPA = Cost Per Action, how much it cost to get an email address

This table focuses on results. You can also add “Open rate” of emails on the top and “Revenue” at the bottom to finish the whole email marketing track sheet.

“Keep it simple, let’s track metrics to make sure your email is working.”

Conclusion

Starting is excellent; keeping it great is greater. So here are some key performance indicators (KPIs) that you can keep your eyes on and ensure that your email marketing game is actually working well.