Category: Marketing
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Why: We want to convince you about email marketing as a relationship-building tool so that your business goes on a path of sustainable growth.
Did you know there are more than 3.9 billion email addresses worldwide?
In a flash, here is how you prepare for email marketing!
Table of Contents
In Short
Below are the absolute basic types of emails you should be sending out to your lovely subscribers. If you need inspiration with the email template, then check this nifty website out: reallygoodemails.com.
1. Welcome Series
The welcome emails are there to nurture your customers, to put a bit by bit value into them. So seek out to be a useful source of information.
A healthy relationship between customers and your business starts here!
2. Special Offers to Right Customers
One of the most obvious ways to add value is to offer good deals to your subscribers. Special offers are common as incentives for any business. The point is to send to the right target customers.
Personalization is here a huge topic in email marketing. AI and other analytic metrics from GA can help you significantly narrow down or pinpoint the right customers for each deal.
3. Abandoned Cart
The first function to set on any EC shop and platform. We usually add a special offer to this type of reminder email. It is a proven strategy to recover sales 😉
Do this on Shopify: abandoned-checkouts
Conclusion
3 easy steps to take to go on an email marketing journey are welcome series, special offers, and abandoned cart reminders. The goal is always to add value to your customers’ mailbox ; )