man wearing orange hard hat

Highly Iterative And Integrated Product And Production Process Development

Category: Project Management

(7 von 100)

Why: We want to increase our competitive edge in developing and producing so that we can stay relevant in years to come.

Reduce the time-to-market while keeping customer requirements in tact.

In a flash, here is how you do it!

In Short

As a manufacturing company, we want to solve the following problems.

  • Shorter product life cycles
  • Increased market volatility
  • Production cost pressure

Sequential but lean dev&production processes will not suffice.

1. Do It in Parallel

Using a highly iterative and integrated product and production process development (HIP3D) approach, you will benefit from a shorter time-to-market by developing products in parallel with the production system at a minimum cost with customers at its center.

Therefore, requirements for future industrialization are

  • Enable parallel development
  • Speed to agile iterative method
  • Collaboration interdisciplinary

2. Process

Below is a graphic shows the interaction between prototyping and optimizing the production system.

Reducing Time-To-Market in the Highly Iterative and Integrated Product and  Production Process Development (HIP3 D) | SpringerLink
(Wlecke et al., 2021)

The characteristics of this method

  • Normative orientation
  • Strategic aligned
  • Operational viable

3. Investment Decision

Series production is prepared based on

  • Product maturity
  • Production degree of freedom

The risk is managed at each investment decision by balancing between product maturity and a production degree of freedom.

man sanding on metal surface in grayscale photography


Take one step further from agile and lean. Now, we will do both product development and production preparation in parallel.

This will, of course, save both time and cost. The question is whether the company has such agile teams that would allow such collaboration.

Wlecke, S., Gützlaff, A., Schmitz, S., Mehler, J., Wutzow, K. U., Hermann, A., Schuh, G., Behrens, B.-A., Brosius, A., Drossel, W.-G., Hintze, W., Ihlenfeldt, S., & Nyhuis, P. (2021). Reducing Time-To-Market in the Highly Iterative and Integrated Product and Production Process Development (HIP3D). 601–609.