Category: Decision-Making
(2 von 100)
Why: Because helping is equal to selling.
Table of Contents
Key Content
After we decided to buy, we go through the purchase stages to convince ourselves that the particular product or service is right.
Last time, we looked at our needs for certain products. We saw that both external economy and internal self-image affect our buying decision. See this post on How to Meet Your Customer’s Needs?
Below is how you should help your customer go through the stages!
What to do in each stage?
1. Provide Enough Information
Depends on your product; if it is new and expensive, then provide more information.
2. State Their Needs
Stress on their pain points/ current problems.
3. Compare Other Choices
Make a table to show that your product is best for them. Educate them about what to look for.
4. Offer Payment Methods
Offer as many channels as possible.
5. Show Off Testimonials
Help them imagine the experiences of using the product. User-Generated Content (UGC)/Review is a powerful tool for this.
Conclusion
Since there are competitors and similar products in the market. You, as a seller, must help customers go through the purchase stages to secure sales.
Reading material: Check out this online course to learn more about consumer behavior.