Category: Design
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Why: We want to get buy-in from specific audiences about what we offer; because of fierce online competition, we need a keywords planner to even discover people.
In a flash, here is how you plan your content to rank for profitable keywords!
Table of Contents
In Short
We all want to rank for the profitable keywords; that is how we get founded online and get a chance to share content.
1. Build a Keywords List
Start writing words that you are interested in having. They should represent your brand first and foremost.
2. Align Intentions
- Your intent: what content you want to offer
- Customer’s intent: what problems customers want to solve
- Influencer’s intent: why people want to share your content
3. Understand KW Metrics
- Google Avg Monthly Search Volume
- Keyword Difficulty to Win
- Current Ranking
- Ads Competition
- Ads CPC
- Time to Rank
Of course, there are more metrics that we can keep track of. The abovementioned are essential.
4. Match Customer Journey
Check if your keywords trigger the action according to the customer journey. Step-by-step as follows.
- Recognize the brand
- Research about the brand
- Compare with other brands
- Buy Trial
- Subscribe
See more about a customer journey here.
5. Refine Profitable KW List
Pivot and clean up your list according to your performance. Winning a rank for each keyword is a stepping stone to growing a business organically.
One-Step, One keyword at a time.
Conclusion
Building a profitable keywords list must be your priority. It helps you gain traction systematically for your site. Start now, and stop running in all directions. FOCUS is key!