assorted cosmetic lot

What Do I Write on Abandoned Cart Emails

Category: Communication

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Why: We lose many sales from website visitors because many visitors put products in the cart and leave.

Did you know roughly 70% of online shopping carts are abandoned?

In a flash, here is how you write emails to remind the visitors!

In Short

I am doing the same thing, too, even when I shop on a highly engineered shop like Amazon.

Data from Statista reports the average shopping cart abandonment rate is 88.1% and varies by industry:

  • Baby and child: 94.4%
  • Luxury: 94.4%
  • Airlines: 90.9%
  • Fashion: 90.7%
  • Cosmetics: 85.7%
  • Retail: 84.5%

1. Interesting Reminder

“Hey, you forgot to buy the product!” is not as good as “Look what you left behind!”

The critical task is to get them to open the email. The direct and forceful headline can lead to junk mails.

2. Value Reminder

Repeat the product’s benefit to remind them what they would have missed if they did not purchase. Plus, a nice clear photo.

3. Inviting Reminder

Give them a one-time discount with a prominent call-to-action button.

blue shopping bag and a red sale sign


 A report from Klaviyo shows that businesses using cart recovery emails earn back 3%–14% of lost sales, with an average revenue per recipient of $5.81.

Now that we learn what to write in such emails let’s earn our lost money back!

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