Category: Sales
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Why: We want to get buy-in from our email subscribers, either from the high conversion rate design or plain-text copywriting.
From my experience, having one Call-to-Action is optimal.
In a flash, here is how you design such a conversion-centric email!
Table of Contents
In Short
The main thing is to keep the main thing the main thing.
The following tips help you with a conversion rate of emails; to keep your offer clear from other distractions and clutters.
1. One Offer
Give them one thing to think about and show them in sequence by
- Start with best visual.
- Use a BIG header.
- Use only 2 fonts max.
- Use one column layout.
- Keep it short and scanable.
2. Big Button
Mean it! It should be obvious that you want them to click on this one button. Be creative with Call-to-action text.
“I’m in,” “Let’s Do It,” “Off We Go,” etc.
3. Add a GIF
The data shows that animated email has a 25% higher Click Through Rate (CTR). Now go make one GIF here.
Conclusion
All in all, you want to write a crystal clear email that has only one offer with a big call-to-action button. If possible, add a GIF to illustrate the product.
And do not forget to check that it looks nice on your cell phone! Half of your readers are reading from a mobile device.