What To And Why Contributing To Society Can Lead To Business Success

Why: We want to get buy-in from our customers to support our cause so that the collective contribution is more significant.

“My future as been heavily on my mind lately.

But the question is:

What will I be remembered by?

What will I contribution to society ?

What legacy will I leave with the people I love?”

Hopal Green

Reading material: How To Systematize Your Business And Become A Real Entrepreneur.

In a flash, here is how and what you can contribute to society!

In Short

“People hate to be sold products. They love to buy beliefs that they share.”

At some point in your business journey, you can recruit a liked mined to join your cause. How are you going to convince the best people to spend their life working with you?

Having a societal cause in the vision of your business makes sense for internal members and also customers.

A leader in any organization needs to connect dots for all parties to believe in it!

1. Write Down The Principles

By adopting principles, you can clarify your contribution with tasks your company overtakes. Thus, the clearer company’s principles are, the clearer contribution gets.

This is crucial for the long-term growth of any organization. Your employees must buy in and be proud of what they do for a living. Your customers also need to be able to say that they are supporting the right cause.

Check out how Ray built a multi-million company on rigid principles: Principles: Life and Work by Ray Dalio.

2. Answer Principle Questions

1. How is your product/service making a world a better place?
2. What is your vision for the future development of your business?
3. What is your value that is needed to bring the mission to a reality?

3. More Personal

Every great leader is evident in their contribution to the greater good. Link back to a quote by Michael Gerber on “Four Hats Every Entrepreneur Must Wear.” Here are what you should bring forward in conversation about your business.

1. You as a dreamer: What is your dream (for the society)?
2. You as a thinker: What is your vision (for your team)?
3. You as a story teller: What is your (societal) purpose?
4. You as a leader: What is your mission (to reach your dream)?

Check out this post on leading “Movement is about leading people to do what they knew was right.“

Conclusion

These are the questions that motivate people to “mitmachen.” Ask and answer them as often and as openly as you can. The leader is responsible for repeating these principles of the company. In the end, we will all reap the benefit of more significant contributions, even when they are just the aim.

Align your product/service benefit to making the world a better place. It is attractive to all sides!