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What And Why Must We Drive Digital Transformation

Category: Business Creation

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Why: We want to convince you about the importance of digital transformation so that you can drive innovation digitally in your environment.

The internet and digital transformation can add one or zero to the equation.

Reading material: The Hero’s Journey according to Joseph Campbell – video by Matthew Winkler and Kirill Yeretsky.

In a flash, here is what and why DX can be crucial to you!

In Short

Like it or not, we are entering a world consisting of physicality and its virtual digital form. For example, check out the topic of digital twins. The message here is that we are relying ever more on the digital world to navigate reality.

Now, let us find out why we need digital transformation and what are the possible phases.

1. Digital Transformation

By going through the following steps, we are transforming digitally.

  1. Dematerialize: analog (wave) to digital (0110101)
  2. Observe the pattern
  3. Optimise the information
  4. Connect with additional information: synergize
  5. Re-materialize: better analog

2. Technology Stacking

1988 “Don’t get in stranger’s car.”
2002 “Don’t trust people on the internet.”
2018 Uber.

The idea of technology stacking here is not about back-end and front-end programming but the synergy that enables later technologies.

This is one of the basic ideas of why we need to be agile in the digital world. New innovation can cause a chain of technological viabilities.

The common practice today is “Lean startup.” Instead of predicting and planning your development project, we test and iterate the improvement cycle. “I don’t know now, but we are gonna find out!”

3. Barrier to DX

  • Incentives to only win
  • Risk avoidance from neroticism
  • Productivity sacrifice

The cause of these impediments is an unsuitable environment for DX. If you are the leader of the DX project, the first thing you need to set right is the “fail forward” environment and attitude in the team.

Say, “We are going to do an experiment!”

an above shot of a hand pouring a liquid into a petri dishes


If the path before you is clear, you’re probably on somebody else’s.

Joseph Campbell

Digital transformation is here, and we will go through it. I hope that I have convinced you to see the use of it. With this generic information in mind, you will drive innovation digitally in your environment better than others.

Get going; digital transformation is in your hand!