Category: Marketing
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Why: We want to get buy-in from our email list subscribers because the value we put in led to long-term relationships.
In a flash, here is how you add value to your email campaign!
Table of Contents
In Short
Let’s learn here how to add value to our customers with different types of emails. The key is to be personal, relevant, and anticipated. This is how you payback for their permission to let you in their email box.
- Transactional
- Broadcast
- Triggered emails
1. Transactional Emails
These are sent during checkout or after-sales. They give important product and shipping information.
2. Broadcast Emails
These are sent to entire recipients or a segment of them. They are usually weekly updates, tips, etc. They nurture leads to customers, customers to loyal customers.
Keep in mind that they must be anticipated and relevant to recipients.
3. Triggered Emails
AKA Lifecycle emails. They are triggered by the customers’ behavior. Like an abandoned cart reminder. Or frequent buyers who buy the 10th product in a row!
Conclusion
Adding value means give our subscribers personal, relevant, and anticipated content.