Category: Marketing
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Why: We want to inform you about email laws so that you don’t get slowed down by lawsuits.
Did you know that there are laws that regulate how you can send emails to others?
In a flash, here is how you do it!
Table of Contents
1. Learn the Legal Language
Legal Acronyms Defined:
CAN-SPAM is The Controlling the Assault of Non-Solicited Pornography And Marketing Act. CAN-SPAM sets rules around commercial email.
GDPR is the General Data Protection Regulation. The GDPR is meant to protect personal data for individuals within the EU. In addition, it sets a standard for permission-based marketing.
CASL is Canada’s Anti-Spam Legislation. CASL helps protect Canadians while ensuring that businesses can continue to compete in the global marketplace.
Note that depending on the country that you own and operate your business, it’s highly recommended that you research the local email laws in your region.
2. CAN-SPAM
- Don’t use misleading header information
- Don’t use deceptive subject line
- Identify messages as an advertisement
- Tell recipients where you are located
- Tell recipients how to opt-out from the subscribtion
- Honour opt-out request promptly
- You are liable even if you outsource your email campaign
- You must comply to CAN-SPAM even if you are outside the US
3. GDPR
- Inform your subscribers that you’re going to broadcast the message after opt-in
- Carefully, automated emails that the content is relevant.
- The right to be forgotten must be offered: unsubscribe in email campaign
Forgotten
Conclusion
It is not only the rule of thumb in marketing that one should add relevant value to customers. But, in email marketing, it is a legal matter that one must comply with.
Be sure that you earn permission to send emails to customers!
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