Category: Influence
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Why: We want to convince you about influencers’ usefulness so that you can go out there and start a collaboration with them.
Did you realize that people trust word of mouth more than a brand content?
In a flash, here is how you do it!
Table of Contents
In Short
Influencers can be your best brand ambassador, esp. when you start off. Niche targeted audiences can be reached at the minimum cost! What more can you ask?!
Below is a note about how to find and then how to work with them.
1. How to Find
My main advice would be that you contact the person you already have been followed. This way, you know that their representation fits your brand.
If not, you can filter with hard metrics like the number of followers, average likes and comments of each post, and so on.
2. How to Work
- Give them a product to get a review.
- Give them a promotional code link to boost sales.
- Give them a landing page link to capture emails.
- Give them a service to have them do a trial/tutorial.
Conclusion
Getting introduced to target audiences by influencers can be a considerable startup boost for you. Find them following your brand tone and work with them to achieve your marketing goals.
In addition, work like articles, reviews, video intro is assets that you can repurpose for a while. So now, let’s collaborate!