Category: Value-Delivery
(30 von 100)
Why: We want to convince you about a value-adding email course so that you base on being a giver rather than a taker.
From my experience, you reap always reward when you give enough.
In a flash, here is how you give to them!
Table of Contents
In Short
The bottleneck of online selling is by far “trust.” With an email course, you can build trust as you add value to prospects. So the goal here is to beat the 1% conversion rate of a standard eCommerce website at the end of your email course.
Below is how you start the course.
1. Select the Length
It is up to your content volume. 3-day, 5-day, 7-day are recommended for beginners.
2. Choose the Topic
Here is the cool part. You can educate your customer about your product without being invasive. This is the name of the game.
If you sell screwdrivers, then maybe about “how to build a chair.”
If you sell matcha tea, then maybe about “how to choose a snack to eat with tea.”
If you sell a digital pen, then maybe about “how to schedule your day digitally.” Etc.
Keep in mind, the more you give value, the more you will reap in return.
3. Add a Call-To-Action
Actually, there is preparation before you start offering this email course. You should have the offer ready to ship.
The key to turning the course into a sale tool is to add a CTA at the end. And as a result, increase your conversion rate!
Email course helps you in 2 stages;
- Get the email subscription: lead magnet
- Get sales: conversion during and at the end of the course, or even long after finished.
Conclusion
Offer an email course is a great way to give first. I love this concept, and I am practicing myself.
Now grab a pen, draft your first email course and start giving.
Reading material: Take this 14 Day Booty challenge and learn. It is said to have received 8,000 new emails in the first 24 hours of promoting this. Here is the link to 14-day-booty-challenge