Category: Business Creation
(55 von 100)
Why: We want to inform you about what to do to build a brand that is effective and consistent.
Brand is a customer’s perception associating with your business.
In a flash, here is how you do it!
Table of Contents
The problem is we are focusing on our strengths, which everyone else also has. If not more, hahaha.
After attending multiple USP, personal branding, and exploring yourself (next week) type of workshops, I realized that following the model is so ineffective:
– what you are good at
– what people need you to do
– what makes money
The result out of this framework is most likely not unique at all!
Below is how you should address this problem of determining your USP for personal and business branding.
1. Hold The Standard
By having a clear standard, you will automatically have a brand. What you DO NOT DO becomes your brand.
This is the only way to stand out. Other things will just add to the competition because we all want mostly the same thing.
Check out this book review on habits: High-Performance Habits: How Extraordinary People Become That Way by Brendon Burchard.
Check out this book review on protocols: The Code. the Evaluation. the Protocols: by Jocko Willink
2. Elements Of Your Brand
- A story about itself
- Its story in the world
- Stories people tell about it
3. How You Carry Yourself
The brand is built over time with every single message you are sending out to your customers. The bottom line is the consistency of the letters.
Many gurus will also argue that it is about message sending out, but the message team members are sending to each other inside the firm. Because there is no secret in this world.
So think it this way: everything you and your members do is a message that speaks of your brand. Just like everything you say and do, talk of you as your personal brand. “How you carry yourself.”
If you want to build a brand, learn about your own virtue, your business’s vision. What will you not do, and can you put this up as your standard?
Send out consistent messages in everything you do in the daily business. Then, the rest will come; people will perceive you in this particular way. And you will have yourself a brand: whether that is good or bad.
Raise your standard; the branding will come with time!