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How Digital Business Model Innovation Is A Way To Sustainability

Category: Business Creation

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Why: We want to convince you about the necessity of model innovation to utilize future economy types like circular economy.

We are progressing from “Product-centric” economy to “Service-oriented” economy, and to “The Age of the Customer.”

Reading material: Shift From Product To Service: Create More Value With Innovation.

In a flash, here is how you progress with the disruptive changes!

In Short

The problem is, as mentioned above, our economy is moving towards a circular and sharing economy. Therefore, our offer must be adapted to this paradigm shift.

Today, we will learn about how we can go about this business model innovation.

1. Step Into Digital Economy

By stepping away from the analog economy of things to the digital economy, you have much more flexibility to innovate your value creation processes.

Analog Economy

  • Extensive functionality
  • Low utilization of product
  • Short lifetime of product

Digital Economy

  • Targeted functionality
  • High utilization of product
  • Long lifetime of product

2. Innovate Business Model

If you don’t know where to start, then take out your business canvas! Go section by section. If you still need more frameworks, check this post: The Ultimate Collection of Business Frameworks by Shoeisha.

The main section to start on.

  • Customer value proposition
  • Profit model
  • Value delivery chain

3. Big Shift In Power

The circular and sharing economies aim to maximize the individual with higher product utilization and longer product lifetime, this means that there will be fewer products to sell!

The question of a business developer is, “how can we benefit from customer success?”

The answers could be the following offers and changes:

  • internal specification customization
  • capitalize complementing services
  • introduce new business area
  • transform to digital business model

One of the promising business models is a subscription model. It shifts the focus of business from the functionality of the offer to provide an economical solution to an individual customer.

white and red plastic bottle


Innovating a business model is a must for every company to adapt to a new economy of sharing. I have been told that 5 years from now, a new business that does not adopt a sustainable model will not get funded by the banks or any investors. Make sense!

Now aim to offer individualized solutions starting by innovating each of your business models!