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Why: I need to create introductory slides of my business today.
Goal: Learn to write a draft that obeys – all – writing principles.
Table of Contents
3 Key Concepts
- Learn principles and follow them.
- Business writing should be conversational.
- Your goal is to answer reader’s doubt with words.
How to separate facts from opinions?
- Ask for data (proof).
This book lives its principles. The structure is easy to follow: a practical rule book for writing.
Principles of Composition
- Use the active voice.
- Use simple language.
- Write in a conversational style.
Principles of Organization
- Organize subjects according to the way your readers think. (answer all doubts)
- Use an executive summary: 3 major points about the document.
- Separate fact from opinion.
- Cannot be proven.
- Based on thoughts, feelings, or their understanding.
- Can be changed.
- Can be proven.
- Based on data.
- Cannot be changed.
Principles of Tone
- Write to express, not to impress.
- Give the bad news first.
- Be your most pleasant self.
Principles of Persuasion
- Stress benefits, not features.
- Tell the reader what to do next.
- Before making a request, give the reader a reason to respond.
Principles of Format
- Use wide margins to aid readability.
- Use numbered lists to present a series of ideas.
- Put names in “cc” lists in alphabetical order.
To sum up
Each element of writing makes your business document clear and concise. Moreover, it underlines the goal of writing: to get your point across efficiently.
Goal check: I learned a handful of business writing principles; they help me craft a professional proposal.
( 5.0 / 5.0 )
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