Category: Value-Delivery
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Why: We want to convince you about how profitable it is to write a welcome email so that you can increase customer lifetime value.
Did you know that avg. EC site conversion rate is only 1-2%?
In a flash, here is how you do it!
Table of Contents
In Short
The main problem with buying something online is a lack of trust.
While there are many ways to address this problem like professional page design, reviews, strong customer service platform, etc.
A welcome email can be one tool that nurtures customers to trust you enough to make a purchase.
1. Welcome to Your Brand
The purpose of a welcome email is to introduce products and services to your customers as personally as possible. This helps you move subscribers to buyers.
They are 3 times better than broadcast emails at conversion. So you should have one!
2. Best Practices
- Thank them for saying signing up.
- Say upfront how you will communicate with them: bi-weekly is a good start.
- Adding the recipient’s name.
- Automate the welcome email after signing up.
- Have a clear call to action for every email you send. People need to be told what to do.
- Remember to test your content on mobile.
- Test your welcome series. Links, appearance, etc.
3. Content of Emails
Keep it simple, and make one welcome email now!
The most usual content would be to give a coupon to make the first purchase. But we can do better than going straight to the hard sell. Here is what you can do
- Highlight the testimonials from happy customers
- Show your product in action with videos
- Interview you as a founder and tell them the story of the brand
Conclusion
A welcome email is the beginning of an online relationship. Start it right! Here we went through best practices like saying thank you and be upfront about communication. Personalize the message will also increase the conversion rate significantly.
There you go! Now get your welcome email ready ^^