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Here Is What You Must Do When Writing An E-Commerce Email Copy

Category: Marketing

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Why: We want to convince you that there is no need for a degree to write good copies, just a few things to consider.

Good sales writing grab attention and make you want to read the second line.

In a flash, here is how you write one!

In Short

You don’t need to have a Master’s degree or advanced writing skills to write copy that sells.

In fact, that actually might hurt! So today, we will be looking at some tips to get you on the right path. First, the path to convert subscribers to customers.

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”

Leo Burnett

1. Think of an Ideal Customer

A good point to start is where you think of your ideal customer and write. The common mistake is to talk to everybody, which results in talking to nobody.

2. Be Personal

And take another step toward your customers by personalizing your message, by making sure that the message is relevant to their interests.

We also mentioned this in the welcome email series guide, like putting their name in the text body, etc.

Act like a faceless company is a sure way to failure in communicating.

3. Get to the Point

Today, I introduce you to product A. With this code, you will get a discount. Here is how to redeem it.

Writing an essay out of your copy is a losing strategy. I also learned this the hard way. Get right at it. Our life becomes busier every day.

strict female teacher with book pointing at scribbled blackboard
Life is short. Get to the point!


Writing is hard. Copywriting is harder. Above are some tips to get you on the path to pleasing customers and ultimately making you money.

Think of a specific customer while writing is the only right start, be on it.