What I Didn’t Learn in Business School by Jay B. Barney & Trish Gorman Clifford
#30 Find your competitive advantages before strategizing.
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The Elements of Style by William Strunk Jr. & E. B. White
#29 Put style reminders in your pocket.
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The 1% Windfall: How Successful Companies Use Price to Profit and Grow by Rafi Mohammed
#28 Pricing on value, then go on sales, offer variations, with many paying methods.
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SPIN Selling: Situation Problem Implication Need-payoff by Neil Rackham
#27 Write 3 Problems that Your Service Solves.
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The Dip: A Little Book that Teaches You When to Quit by Seth Godin
#25 Outline Circumstances Where You Must Quit.
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Principles: Life and Work by Ray Dalio
#23 Turn your lessons learned into principles list.
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Lean Thinking: Banish Waste and Create Wealth in Your Corporation by James P. Womack and Daniel T. Jones
#22 Ask customer to specify the desired quality, price, and time.
Tribes: We Need You to Lead Us by Seth Godin
#17 Publish a manifesto that makes belief.
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English for Presentations at International Conferences by Adrian Wallwork
#16 Introduce yourself before you start speaking.
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