The Longevity Economy Outlook 2022

Category: Strategy

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The economic growth of our society is being propelled by individuals aged 50 and above, who now encompass four different generations. According to Accius (2020) in The Longevity Economy Outlook, this older population’s collective contribution, including their unpaid endeavors, exceeded a staggering $9 trillion in 2018.

The rise in the older population can be attributed to three primary factors. Firstly, the aging of the Baby Boomer generation. Secondly, advancements in healthcare have led to increased life expectancy. Lastly, the elderly themselves are experiencing longer lifespans.

Learning about the economy in the ageing era can bring many benefits to your business venture and social endeavor.

3 Key Concepts of The Longevity Economy

  1. Older generations are quick to adopt new technologies.
  2. Unpaid activities are an ever-increasing burden on our society.
  3. Long-term care must be improved to be sustainable.

Ten million Millennials have to care for a family member. Is this really how it should be?


First, a quick tech adoption among older generations

Apparently, we younger generation was about older generations. Look around, and you will see that it doesn’t really matter what age we are; we all use technology. A prime example is, of course, communication technology like a smartphone. Your grandparents are using them, most likely. They are well in their 80s, but the study shows that they are embracing digital spaces, as 94% of people aged 50+ are connected with friends and family digitally.

The widespread misconception is that older people face barriers and challenges when it comes to adopting new technologies.

Jean Accius, Joo Yeoun Suh

Second, unpaid activities are paramount

If you are from an Asian household, the scene of children caring for their parents is commonplace. However, this is not only true in Asia but around the world. In the US, the 50+ cohort has a responsibility to work outside and also caregiving at home. The time and effort they put inside the house to care for the elderly members is an unpaid contribution.

This introduces us invisibility of loss of economic power: the societal impact of unpaid contribution.

Third, long-term care, where and how it can be done

My opinion stems from health spending. In the US, it costs around $1.6 trillion. One way that we can reduce such expenses would be long-care preventive care. We can help each other and support in promoting wellness holistically.

8 Deimensions of Wellness

  1. Social Wellness
  2. Physical Wellness
  3. Occupational Wellness
  4. Spiritual Wellness
  5. Environmental Wellness
  6. Emotional Wellness
  7. Financial Wellness
  8. Intellectual Wellness

One option is to adopt a digital health invention specialized in-home assistance. A wearable for seniors is becoming common, and we should consider adopting this help. It is true that it does not matter how old we are; we want to be in our homes. Reportedly, 90% of older adults in the US want to remain living in their homes if possible.

Even when that demands work from our family members. To help them take responsibility away, considering a tracking device that monitors subtle changes in daily activities can be a great relief. The device can also alert families concerning trends such as missed meals, restless sleep, etc.

To sum up


Use digital health intervention in an older population. They can handle such technology. We all need a little help.


Overlook the burden of caregiving at home. There are, as we speak, too many unpaid caregivers. Such a model is not sustainable.

My recommendation is to push forward healthy longevity to add life to the years we have on this planet. Start a better and healthier lifestyle to prevent chronic diseases. So the role model, and start the movement.

At, we’re passionate about the power of good health and believe that it should be available to everyone. That’s why we are committed to promoting healthy longevity through our content and products. Our goal is to help you live longer by inspiring healthier behavior, educating on preventative measures for chronic diseases, and providing access to the latest wellness trends. We strive to create a positive brand voice that celebrates living a longer and more fulfilling life. Through our blog posts, newsletters, social media channels, events and products, we hope to inspire others to make small changes in their daily lives that will lead them towards greater health and wellbeing over time. Together let’s encourage each other as role models of what a healthy and enjoyable life can be. Let’s share our stories of resilience, courage and strength! With Wasu, it’s time to take control of your health and live a longer, better life. So join us on this journey to happy longevity!

I find the paper titled ‘The Longevity Economy Outlook’ by Jean Accius and Joo Yeoun Suh very insightful. Check them out, please.