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astronaut standing beside american flag on the moon

How to Efficiently Explore Marketing Insights Like a Pro

Design / WasuM

#6 For an explorer, the problem is not what it always seems to be.

How to Efficiently Explore Marketing Insights Like a Pro Read More »

toddler playing soccer

How to Formulate Marketing Objectives With SMART

Project Management / WasuM

#5 Set questions that need to be answered and resources that can be used.

How to Formulate Marketing Objectives With SMART Read More »

man and happy woman greeting each other with fist bump

How to Change and Maintain Consumers’ Attitudes?

Influence / WasuM

#4 Send out a right message and keep it consistent.

How to Change and Maintain Consumers’ Attitudes? Read More »

marketing fashion man hands

Human Behavior: What Motivates Your Customers?

Behavioral Change / WasuM

#3 Needs, Features, Experience

Human Behavior: What Motivates Your Customers? Read More »

woman showing apple and bitten doughnut

How to Help Your Customers Go Through Stages of Purchase?

Decision-Making / WasuM

#2 Because helping is equal to selling.

How to Help Your Customers Go Through Stages of Purchase? Read More »

How to Meet Your Customer’s Needs?

The Human Mind / WasuM

#1 Consider both economy status and buying behavior.

How to Meet Your Customer’s Needs? Read More »

The Best Things in Life: A Guide to What Really Matters by Thomas Hurka

Decision-Making / WasuM

#100 Well-Rounded Life, Have Them All.

The Best Things in Life: A Guide to What Really Matters by Thomas Hurka Read More »

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel

Business Creation / WasuM

#99 Copy, Catch Up and Go Beyond.

Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel Read More »

The Code. the Evaluation. the Protocols: Get Straight in 2020 by Jocko Willink

Personal Growth / WasuM

#98 Hold Yourself to the Highest Possible Standard.

The Code. the Evaluation. the Protocols: Get Straight in 2020 by Jocko Willink Read More »

1 Way to Keep House While Drowning by KC Davis

Behavioral Change / WasuM

#97 Do it Good enough is Perfect.

1 Way to Keep House While Drowning by KC Davis Read More »

Book Writing Mistakes by Jim Edwards

Communication / WasuM

#96 Offer Obvious Benefits to Read.

Book Writing Mistakes by Jim Edwards Read More »

Unfair Advantage

Make Use of The Unfair Advantage by Ash Ali and Hasan Kubba

Value-Delivery / WasuM

#94 Stack the Cards for Yourself

Make Use of The Unfair Advantage by Ash Ali and Hasan Kubba Read More »

Kikkoman

Kikkoman: Company, Clan, and Community by Mark Fruin

Leadership / WasuM

#93 Take Care of Others as Your Family.

Kikkoman: Company, Clan, and Community by Mark Fruin Read More »

Toshiba Plants

Knowledge Works: Managing Intellectual Capital at Toshiba by Mark Fruin

Management / WasuM

#92 Improve Processes, Instead of Tangible Assets.

Knowledge Works: Managing Intellectual Capital at Toshiba by Mark Fruin Read More »

laws of leadership

The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell

Leadership / WasuM

#91 Ask What They Truly Care About.

The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You by John C. Maxwell Read More »

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WasuM Avatar
Wasu Mekniran is a digital health researcher who develops and implements digital health interventions that maximize health outcomes and prevent diseases.
His EDEN research project aims to revolutionize preventive care by making it accountable for all: Project page, Research publications

Copyright © 2025 Wasu Mekniran

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